Insights
Practical thinking on local search, reviews, and being the business people choose.
No hype, no jargon for its own sake — just what's actually changing, and what it means for a local business.
Sure, AI Search Is Growing. But Keep the Main Thing the Main Thing.
CallRail's data on 20 million calls shows AI search is real and growing — but still a tiny fraction of how customers find local businesses. Here's what's actually worth your attention right now.
AI Content Watermarking: What's Actually True (And What Isn't)
Claude just started watermarking AI-generated content, and the rumor mill has run ahead of the facts. Here's what Anthropic actually documented — and why it doesn't change what makes content good.
Should You Use AI to Write Your Website Content?
New research asked whether AI-written content hurts Google rankings. The real question isn't whether AI helped write it — it's whether the finished content actually helps someone choose your business.
Google Just Raised the Stakes on Fake Reviews. Here's What Every Local Business Should Know.
Google updated its review guidelines on July 27, 2026 — here's what actually changed, what it means if your website displays testimonials, and why authenticity was never optional to begin with.
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