Insights
Practical thinking on local search, reviews, and being the business people choose.
No hype, no jargon for its own sake — just what's actually changing, and what it means for a local business.
Should You Use AI to Write Your Website Content?
New research asked whether AI-written content hurts Google rankings. The real question isn't whether AI helped write it — it's whether the finished content actually helps someone choose your business.
Google Just Raised the Stakes on Fake Reviews. Here's What Every Local Business Should Know.
Google updated its review guidelines on July 27, 2026 — here's what actually changed, what it means if your website displays testimonials, and why authenticity was never optional to begin with.
Let's have a conversation about where your business stands —
what you're doing well, and where opportunity might be hiding in plain sight.
Start the Conversation